PR Newswire
17 May 2023, 11:30 GMT+10
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Customers seek greater empathy, dependability, and competence from their banks, investment firms, and life insurers
SINGAPORE, May 17, 2023 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) Financial Services Customer Trust Index, earning the trust of customers is crucial to driving revenue, especially in times of economic volatility. In Asia Pacific (APAC), the results show that customer trust in banks, investment firms, and life insurers is lacking in most of the region. For example, less than half of customers in Australia, Hong Kong S.A.R., and Singapore trust their banks, while less than a third of customers in Australia, Hong Kong S.A.R., and Malaysia trust their investment managers. Additionally, less than a fifth of customers in Hong Kong S.A.R. and Singapore trust their life insurers.
Forrester recently surveyed nearly 18,000 online adults across Australia, Mainland China, Hong Kong, India, Indonesia, Malaysia, and Singapore to measure customers' trust in their financial services providers. Built upon Forrester's seven levers of trust, the Financial Services Customer Trust Index offers data and insights to help brands assess customer trust, identify gaps, and prioritise improvements that drive growth.
Across the APAC markets surveyed, customers deem empathy, dependability, and competence from their financial services providers the most crucial attributes to securing their trust. Brands with strong customer trust can expand and extend customer relationships, including recommending the brand to others and forgiving product- or service-related mistakes.
Key regional findings include:
"Earning customer trust is imperative for financial services providers, especially in this volatile financial environment," said Frederic Giron, vice president and senior research director at Forrester. "Customers want to feel assured that their banks, investment managers, and insurers are reliable, trustworthy, and empathetic to their needs. Our research finds that when customer trust is strong, firms can reap several financial, competitive, and reputational benefits. Forrester's Financial Services Customer Trust Index is designed to help brands understand the key drivers of customer trust and the specific actions they can take to build and strengthen that trust."
Resources:
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work - to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
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