PR Newswire
20 Apr 2023, 03:30 GMT+10
SYDNEY, April 20, 2023 /PRNewswire/ -- New research*, commissioned by Vicinity Centres, reveals that over half (53%) of Australians expressed they preferred in-store retail therapy, as opposed to shopping online. Despite the boom in e-commerce, consumers appear to be experiencing digital shopping fatigue.
A whole new kind of retail therapy. Shoppers enjoy a "chromotherapy" light tunnel while shopping at the Galeries, "fractal therapy" light projections at the Queen Victoria Building, and "sound therapy" music tracks at The Strand Arcade.
The statistics show that in-store shopping was more than just the practical and 'try before you buy' aspects, consumers also looked for the mental health benefits that retail therapy can provide. While research has shown that purchasing an item is a key part of a 'successful' retail therapy session (49%), walking around (43%), food and drink activities (40%), enjoying in-centre experiences (27%) and socialising with peers (25%) were among the other top factors of a day out at the shops.
Those surveyed explained that a day of retail therapy was the ultimate mood-booster, with 1 in 2 Australians viewing retail therapy as a positive 'wellness experience'. Furthermore, over a third (39%) stated that retail therapy is beneficial to their mental health, and others see it as an easy and accessible way to improve their mood (53%). It also appears to be a way to relax and escape the stress of busy lives, with 1 in 5 Aussies participating in retail therapy when they feel 'anxious' or 'stressed'.
Respondents explained that wellness experiences were of huge importance to them, with 72% citing that one of the main reasons they engage in wellness-related activities is to improve their mental health. In fact, shopping was considered one of the best ways to practice self-care, with 35% of Aussies believing that retail therapy is a fast-acting and more immediate mood booster compared to other wellness activities such as yoga, fitness classes, meditation and hiking.
In response, Vicinity Centres is giving 'retail therapy' a wellness makeover. Beginning this April, consumers can transform their everyday shopping trip into a new retail wellness experience exclusively at the QVB, The Galeries, and The Strand Arcade.
Visitors can experience three unique and multisensory wellness therapies on offer - Fractal Therapy, Chromotherapy and Sound Therapy - all created in partnership with sensory experts and designed to help bring a sense of zen to shoppers. Customers can gaze upon soothing geometric light shows, immerse themselves in colour therapy installations and experience the relaxing and energising benefits of sound therapy - transforming their in-store shopping visit into a holistic wellness experience.
As part of the new initiative, Vicinity has partnered with positive psychology expert Dr Tim Sharp (aka Dr Happy). He explains: "Wellness has become such an important part of our lives, so anything we can do to improve our happiness and wellbeing is incredibly valuable. I'm thrilled to be partnering with Vicinity to launch these three new wellness offerings in the CBD, designed to help boost shoppers' mood and provide some much-needed positivity."
Corrine Barchanowicz, Head of Marketing, Brand and Experience, Vicinity Centres explains: "Looking at the research, we know that in-person shopping and wellness are two areas of interest for Australians, which is why we've created these immersive and holistic offerings at three of our top locations. We spotted an opportunity to bridge the gap between both retail and wellness, giving a whole new meaning to the concept of 'retail therapy' to offer a truly unique experience."
Vicinity Centres invites everyone to visit the Queen Victoria Building, The Galeries and The Strand Arcade to experience the unique in-centre activities, which are open to the public until May 7th. All experiences are free for visitors to enjoy.
*Research was conducted in March 2023 by Pureprofile on behalf of Vicinity Centres on a sample of over 1,000 Australians above the age of 18.
About Vicinity Centres (ASX:VCX)
Vicinity is one of Australia's leading retail property groups, reimagining the way Australians live, work and play. It owns and manages 60 assets - some of the most recognisable and loved retail destinations across Australia - and is evolving to transform its portfolio into destinations that offer a broad selection of retail, residential, and office spaces.
Get a daily dose of Singapore Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Singapore Star.
More InformationWASHINGTON, D.C.: The U.S. government is preparing to revise its influential dietary advice, with a significant shift: dropping the...
ZURICH, Switzerland: The U.S. saw an extraordinary rise in wealth last year, with more than 1,000 people crossing into millionaire...
THE HAGUE, Netherlands: The city that prides itself on being a beacon of peace and justice—home to institutions like the International...
BUENOS AIRES, Argentina: Since taking office in December 2023, Argentine President Javier Milei has implemented sweeping austerity...
LEMBATA, Indonesia: Indonesia's Mount Lewotobi Laki Laki erupted dramatically on June 18, generating substantial ash and smoke plumes....
MADRID, Spain: A routine oversight by Spain's power grid operator, REE, has been identified as the trigger behind the large-scale blackout...
HAYWARD, California: In a significant step toward its commercial debut, Amazon-owned Zoox has unveiled its first factory dedicated...
SAO PAULO, Brazil: Brazil is taking confident steps to restore its dominance in global poultry exports after declaring its commercial...
NEW YORK, New YorK - U.S. stocks closed mixed on Friday, with gains and losses modest, as investors and traders weighed up the escalation...
WASHINGTON, D.C.: Retail sales dropped sharply in May as consumer spending slowed after a strong start to the year, primarily due to...
WASHINGTON, D.C.: Mitsubishi Motors is the latest automaker to raise prices in the United States, joining a growing list of car companies...
INDIANAPOLIS, Indiana: Eli Lilly is making a bold play in cardiovascular gene therapy, announcing plans to acquire its partner Verve...