PR Newswire
04 Apr 2023, 11 GMT+10
![]() |
The event will help CX, B2C marketing, and digital leaders achieve cross-functional alignment to drive sustainable business growth
SYDNEY, April 4, 2023 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for CX APAC, being held in Sydney, Australia, and digitally on May 25-26, 2023. At a time when consumer brands are bracing for strong macroeconomic headwinds, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Forrester finds that companies with high levels of alignment across functions including customer experience (CX), marketing, and digital report 2.4x higher revenue growth and 2x higher growth in profitability than those with either some or no alignment.
Forrester's CX APAC 2023 will help CX, B2C marketing, and digital leaders in Asia Pacific align around common goals and priorities to drive customer retention efficiently and consistently. Attendees will learn how to create a customer-journey-centric approach to drive alignment and establish metrics that measure both customer and business value. The event will showcase Forrester's latest research and frameworks; spotlight industry best practices; and provide hands-on guidance to help business leaders drive revenue growth in an environment dictated by digital consumers.
Additionally, Forrester will celebrate its 2023 APAC Customer-Obsessed Enterprise Award winner and share how the honouree exemplifies customer obsession by putting their customers at the centre of their leadership, strategy, and operations. Attendees can also network with industry peers and experience Forrester's CX Certification course. For CX, B2C marketing, and digital leaders, the event will also offer an invitation-only executive programme, the Executive Leadership Exchange, to help them put the Forrester thought leadership presented at the conference into practice.
Noteworthy sessions include:
"To thrive in tough times, organisations must maximize value for customers to generate value for the business," said Riccardo Past, event host and principal analyst at Forrester. "This requires strong alignment not just within the four walls of our organisations - including functions such as CX, marketing, digital, product, and operations - but also across the entire value chain, both upstream and downstream. At Forrester's CX APAC 2023, we will share best practices and latest research to help these functions attain alignment to deliver brand experiences that inspire devotion and cement customer loyalty."
Resources:
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work - to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
Get a daily dose of Singapore Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Singapore Star.
More InformationWASHINGTON D.C.: Reuters has reported that on 7th June, former Vice President Mike Pence will enter the race for the ...
PYONGYANG, North Korea: North Korea attempt failed to launch a satellite on May 31, which prompted raid sirens and a ...
HONG KONG, China: Describing the lack of women in China's top leadership as concerning, the United Nations has recommended the ...
BEIJING, China: Amid its rivalry with the US for reaching new milestones in space, reflecting their competition for global influence, ...
WASHINGTON D.C.: A Transportation Security Administration (TSA) report released this week revealed that over the Memorial Day weekend, the start ...
KUALA LUMPUR, Malaysia: Malaysia's maritime agency has said that it found a cannon shell believed to be from World War ...
MENLO PARK, California: Facebook parent company Meta Platforms has said it would remove news content in California if the state ...
BRUSSELS, Belgium: EU tech chief Margrethe Vestager has said that a draft code of conduct on artificial intelligence (AI) could ...
MOSCOW, Russia: After a turbulent 15 months of store closures and declining demand, Russian designers and brands are assisting the ...
WASHINGTON D.C.: The Federal Communications Commission (FCC) has said that more than 8.3 million US homes and businesses do not ...
CHICAGO, Illinois: Driven by an ongoing shortage of properties available on the market, in March US single-family home prices rose ...
MIAMI, Florida: Carnival Cruise Lines has said a cruise ship, the Carnival Sunshine, which sailed through rough seas off the ...