PR Newswire
15 Mar 2023, 17:54 GMT+10
SYDNEY, March 15, 2023 /PRNewswire/ -- Web3 golf company Play Today has added two of the world's largest golf equipment brands, Callaway and Adidas Golf, to its world-first golf metaverse as it launches to a global audience, beginning with the NSW Open Golf Championships.
Both companies will launch innovative new interactive brand experiences in the metaverse during the NSW Open, which will be held at the Rich River Golf Club in Moama NSW, from 16 to 19 March.
They are joining other high profile brands such as Drummond Golf, Bushnell, and Tour Edge, as the golf industry demonstrates steadily rising interest in the next generation of interactive and immersive digital experiences.
Visitors to the Play Today metaverse (called "Players") will be able to use augmented reality to virtually view the latest, cutting-edge physical golf products inside their own homes.
The event is predicted to bring in over 20,000 viewers a day, or 80,000 over the course of the four day tournament, all of whom will be able to virtually experience in 3D the two largest golf brands in the world, plus so much more:
According to Play Today, the golf metaverse itself and the livestream of a professional golf event within a metaverse opens new possibilities and avenues for how golf, and sports as a whole, will be consumed, merchandised, and innovated in the future.
Clive Mayhew, Play Today CEO, said: "The incursion of digital technologies into sport is giving us a glimpse of an exciting new sporting future in which geographies are transcended. In this future, fans shift beyond their televisions and can instead immerse themselves fully into the game, engage with other fans, and explore merchandising brands in a far more experiential manner.
"What's amazing is that the industry itself is so open to this new wave of sports innovation. For Play Today, this is an affirmation of the work we do to reimagine how we interact with and consume sports entertainment."
Matt Meredith, Callaway Golf Australia MD, said: "We are excited to join this world-first golf metaverse with Play Today, and bring our Industry leading products to a new audience through ground breaking technology. We see experiences like this as a truly innovative new channel which truly aligns with Callaway and our Modern Golf strategy."
The NSW Open Golf Championship to be held at the Rich River Golf Club, Moama NSW 16-19 March.
Play Today (www.playtoday.cc), the web3 golf company, has developed a consumer digital wallet integrated into a golf scoring app, a golf NFT Marketplace, and a golf metaverse, which is a world's first use of web3 technology connecting the physical game of golf with digital wallets and an immersive online community experience.
Get a daily dose of Singapore Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Singapore Star.
More InformationCHEYENNE, Wyoming: A Wyoming bill outlawing the use or prescription of medication abortion pills, which was passed by the state's ...
DENVER, Colorado: The Southern Nevada Water Authority has voted to accept a $2.4 million grant from the US Bureau of ...
WASHINGTON D.C.: The US government has reported that the exceptionally wet winter in California this year will offer relief from ...
FRANKFURT, GERMANY: Authorities said that as part of a crackdown on gangs suspected of blowing up ATM machines and stealing ...
BERLIN, Germany: Germany will send a cabinet minister to visit Taiwan next week, at a time when Berlin is reviewing ...
ZURICH, Switzerland - Depositors will be fully protected, shareholders will have their equity dwarfed, while bond holders will be largely ...
NEW YORK, New York - Wall Street continued its advance on Tuesday as investors continued to weigh up the health ...
WASHINGTON D.C.: The US State Department has issued a travel warning regarding dangerous fake pills sold at pharmacies in Mexico, ...
FRANKFURT, Germany: The German Automobilwoche magazine has reported that as part of its efforts to switch to selling electric vehicles ...
NEW YORK, New York - U.S. stocks rallied on Monday following the weekend buy-in of Credit Suisse by UBS, which ...
WASHINGTON D.C.: The US Federal Reserve Bank has announced that cash-strapped banks throughout the US borrowed some $300 billion during ...
BEIJING, China: Following the inability of China Huarong Asset Management Co Ltd to release financial reporting obligations in 2020, China ...