PR Newswire
23 Feb 2023, 13:30 GMT+10
LINZ, Austria, Feb. 23, 2023 /PRNewswire/ -- Storyblok, the content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels, released research which reveals that many businesses misunderstand what consumers want out of online shopping.
The survey of 6,000 consumers and 500 business leaders at medium-sized e-commerce companies across the US and Europe shows 77% of companies believe features such as chatbots enhance the customer experience, whereas only 27% of consumers agree.
When asked what the three most important factors are in the online experience, 65% of consumers said ease of navigation, 50% said visual appeal, and 45% said simple design. In contrast, only 28% of businesses cited improving the design of their website as a priority, and 43% said they would add more features. 52% of businesses said they would add more payment options, but this was less of an issue for consumers with only 37% citing limited payment options as a reason to abandon a purchase.
Consumers and businesses agree that fast loading speeds are critical. 42% of consumers said they decide whether to stay on or leave a website within 10 seconds - 20% within 5 seconds. 47% of businesses said improving their website loading time was a top priority.
Previous research by Storyblok underlines the importance of businesses understanding the priorities of their customers. Storyblok revealed that 60% of consumers regularly abandon purchases due to poor website user experience, with businesses estimating it costs, on average, $72,000 in lost sales per year.
Dominik Angerer, CEO and Co-Founder of Storyblok, said: "There's a lot of enthusiasm from businesses for more website features, but this is not shared by consumers - at least not yet. It's important for businesses to continually ask themselves if the features they add to their websites really do enhance the customer experience. More is not always better, and what our research clearly shows is that businesses cannot lose sight of the fundamentals of good design, clear navigation, and fast loading speeds."
Looking ahead, 28% of business leaders said they believe AR/VR experiences are the most important trend in marketing, followed by AI-generated content (22%), personalization (20%), and automation (11%). Consumers are slightly more skeptical about the impact of AR/VR with 42% stating it would encourage them to make a purchase and 21% saying they didn't know. Americans were more enthusiastic with 57% agreeing it would encourage them to make a purchase compared to 32% in the UK.
Resources
About Storyblok
Storyblok, the content management system (CMS) category leader, empowers both developers and content teams to create better content experiences across any digital channel.
Storyblok enhances audience experiences with best-in-breed performance, security, optimized omnichannel storytelling, and robust personalization. Enable content teams to create and manage content intuitively and independently with drag and drop visual editing, custom collaboration workflows, and a world-class digital asset manager. Empower developers to build anything, integrate with everything, and publish everywhere with Storyblok's headless CMS architecture.
Leading brands such as Adidas, T-Mobile, Renault, and Oatly use Storyblok to shape their digital storytelling.
See why Storyblok was named the #1 CMS by G2 at www.storyblok.com and follow Storyblok on LinkedIn and Twitter.
Press Contact:
Brandon Watts
Senior PR Team Manager
[email protected]
404-202-3476
Get a daily dose of Singapore Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Singapore Star.
More InformationNEW YORK CITY, New York: A federal judge has decided to take control of New York's Rikers Island jail away from city officials due...
KATHMANDU, Nepal: An Indian climber and a Filipino climber were the first to die on Mount Everest during the current climbing season...
MOSCOW, Russia: Russia has sentenced a 33-year-old Australian man to 13 years in a high-security prison for fighting with Ukrainian...
ALMATY, Tajikistan: Tajikistan has officially removed criminal liability for liking social media posts that the government deems extremist,...
SACRAMENTO, California: California Governor Gavin Newsom has proposed cutting back a free healthcare program for low-income undocumented...
DETROIT, Michigan: The FBI has arrested a 19-year-old man from Michigan, Ammar Abdulmajid-Mohamed Said, for allegedly planning a mass...
BEIJING, China: China's sales of heavy trucks could be dominated by electric vehicles by 2028, with battery-powered models potentially...
STOCKHOLM, Sweden: Apple has blocked access to the popular video game Fortnite on iPhones in the United States and through Epic Games'...
NEW YORK, New York - U.S. stocks struggled on Monday as a further downgrading of U.S. debt by Moody's sent the dollar sliding and Treasury...
PARIS, France: Richemont, the owner of luxury brands Cartier and Van Cleef & Arpels, posted a stronger-than-expected seven percent...
TOKYO, Japan: Japan's economy contracted for the first time in a year, shrinking at a faster pace than expected in the first quarter...
WASHINGTON, D.C.: Parts of the U.S. and Canada may not have enough electricity this summer if hot weather causes more people to use...