PR Newswire
07 Dec 2022, 12:10 GMT+10
![]() |
KUALA LUMPUR, Malaysia, Dec. 6, 2022 /PRNewswire/ -- ADA, the largest independent analytics, data, and artificial intelligence (AI) business in South and Southeast Asia, has partnered with Jio Haptik Technologies Limited (Haptik), the #1 conversational commerce platform with presence in APAC and the United States, to improve customer engagement and conversational commerce by delivering meaningful customer experiences on WhatsApp, LINE, email, and other channels.
Powered by Haptik's AI technology, ADA's Business Messaging Platform will now be enabled with intelligent chatbots to engage in two-way communications that help turn conversations into sales. The multilingual conversational commerce assistant is able to support all local languages in ADA's 10 markets in South and Southeast Asia, making communications even more personalised and effective.
"With the rise in digital consumption among consumers in the region, leveraging on omnichannel conversational commerce to engage with digital savvy audience provides a significant source of revenue growth for our clients, that is not to be ignored," said Srinivas Gattamneni, Chief Executive Officer of ADA. "ADA's end-to-end eCommerce capabilities and rich industry experience in South and Southeast Asia is a perfect match to Haptik's advanced natural language processing (NLP) engine. This partnership will power business growth for our clients through technology and data, offering a full suite of marketing, commerce and experience."
"Haptik is delighted to be partnering with ADA, as our combined tech stack and industry expertise will enable brands to improve customer engagement across all digital channels. Our end-to-end conversational commerce capabilities create a powerful synergy that aims to not just boost lead generation but improve customer satisfaction (C-SAT) scores, provide automated customer support that will reduce agent's workload and ultimately scale revenue," said Mukund Seetharaman, Chief Operating Officer of Haptik.
About ADA
ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions.
Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. We are anchored on the following main services:
ADA complements its unique digital expertise with deep proprietary data of 375 million consumers.
About Haptik
Haptik helps brands acquire, convert, engage and delight users with AI-driven, personalised, conversational experiences across 20 channels and 100+ languages. With the vision of creating the most compelling conversational commerce platform of the 21st century, Haptik's Conversational Commerce platform enables brands to design delightful experiences that improve conversion rates across every stage of their customer's journey. Haptik's leading clients and partners include KFC, Whirlpool, Starhub, HP, Reliance Jio, CEAT, Disney Hotstar, OLA, and Zurich Insurance among others. The company has been featured as a Category Leader across many platforms including Gartner, G2, Opus Research & more.
Get a daily dose of Singapore Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Singapore Star.
More InformationHONG KONG: This week, Ronson Chan, chairman of the Hong Kong Journalists Association, was sentenced to five days jail for ...
WASHINGTON D.C.: In an interview with Reuters this week, U.S. commander General Chance Saltzman said the United States Space Force ...
As it did last year, the 2023 United Nations General Assembly has been debating what role the United Nations and ...
BATON ROUGE, Louisiana: Authorities said that Greg Lawson, who fled his 1991 trial in Louisiana for attempted murder 32 years ...
OTTAWA, Canada: During a joint news conference with Ukrainian President Volodymyr Zelenskyy in Canada's capital, Ottawa, Prime Minister Justin Trudeau ...
BEIJING, China: A respected Uyghur scholar, known for her extensive work in studying Uyghur folklore and traditions, has been sentenced ...
OTTAWA, Canada: As part of its plan to capitalize on strong travel demand and deploy fuel-efficient airplanes, this week, Air ...
LONDON, UK: This week, Adidas' newest running shoes, the Adizero Adios Pro Evo 1, went on sale for US$500. Worn ...
NEW YORK, New York - U.S. stocks remained on a slippery slope on Wednesday as interest rates continued to hover ...
SAN FRANCISCO, California: In a major update that will move it closer to popular artificial intelligence (AI) assistants, such as ...
YOKOHAMA, Japan: Joining a growing number of carmakers that are shifting to electric vehicles (EV) by the end of the ...
NEW YORK, New York - There was a major bust on Wall Street on Tuesday as investors continued to fret ...