PR Newswire
30 Aug 2022, 08:00 GMT+10
Forrester's Planning Guides provide benchmark data and insights to help technology, marketing, digital, and CX leaders prioritise 2023 budget investments
SINGAPORE, Aug. 30, 2022 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2023 Planning Guides, released today, business leaders who plan for "business as usual" modest spending increases in the year ahead will fall short. Indeed, due to an unpredictable and turbulent economy, leaders will need to tackle planning with discipline and precision in order to trim waste, experiment, and make bold, smart investments.
Designed to help technology, marketing, digital and customer experience (CX) executives prioritise their resources and investments for the year ahead, Planning Guides will be available for all 15 services included in the Forrester Decisions portfolio. Using data-driven insights, Planning Guides will enable functional leaders to prioritise spending that maximises revenue growth, profitability, and resilience.
The reports highlight where to increase investment and cut spending, as well as which emerging technologies to experiment with in 2023. Key insights from Forrester's 2023 Planning Guides include:
Areas to increase investment in 2023:
Areas to decrease investment in 2023:
Areas for experimentation in 2023:
"Leaders are faced with navigating a tumultuous business landscape defined by global unrest, supply chain instability and soaring inflation, as well as the ongoing aftermath of the pandemic," said Sharyn Leaver, chief research officer at Forrester. "Tackling 2023 budget planning is a daunting task, but Forrester's Planning Guides will help leaders make more strategic and disciplined decisions to drive business growth at a time of such uncertainty."
Resources:
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work - to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
SOURCE Forrester
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