PR Newswire
24 Aug 2022, 13:00 GMT+10
CHANGSHA, China, Aug. 24, 2022 /PRNewswire/ -- Leading online travel service provider Trip.com Group hosted Traveler's Night, and "NOWCITY" Music Festival & Lifestyle Fair from August 18 to August 20 in Changsha, the capital of Hunan province in central China. Gathering over 20,000 Ctrip Community users, influencers, and avid travelers, the event offered Internet nomads an opportunity to reconnect offline, exchange travel insights and spark travel inspiration.
Trip.com Group announced the annual Awards of the Best Travel Content Creators and Leading MCN Agencies at the Traveler's Night. The notion is to encourage more travelers to participate in content creation, and share travel content trends and insights.
As one of the most exciting parts of the event, the "NOWCITY" Music Festival & Lifestyle Fair made its first debut, enabling travelers and music lovers to enjoy the summer vibes with friends and musicians at the scene.
Jessie Zhai, General Manager of Content Platform of Trip.com Group, shared at the event, "Since 2021, music festivals and lifestyle fairs have begun to increase across mainland China. Travelers are now drawn to a unique experience and a sense of immersion during travel. Our platform is incubating more inspiring content and excellent influencers to meet the evolving needs of post-pandemic travelers."
Partnered with leading music festival planning company Jungle Event, the "NOWCITY" music festival was organized by Ctrip Community, a content hub and valuable consumer tool of Trip.com Group sub-brand Ctrip, which gathers travelers, influencers, and bloggers and integrates differentiated content marketing strategies to engage and influence consumer choice. Recently, the Ctrip Community platform has hosted various online and offline activities, welcomed by hundreds of thousands of people and travel destinations across mainland China. By developing "travel +" campaigns and products like the "NOWCITY" Music Festival & Lifestyle Fair, Ctrip Community strives to combine travel destinations with other fun activities such as music festivals, camping, and bazaars, to stimulate travel content and IPs to accommodate better the evolving needs of the younger travel consumers.
The Ctrip Community has made solid progress as Trip.com Group continues to expand its content offering in recent years, with average daily amount of user-generated content on the platform grew by 140% sequentially in Q1 2022, and the number of influencers also increased by 10%.
Following increased consumption and demand for travel-related content during the pandemic, Trip.com Group launched its content marketing strategy in 2021. It focused on developing a comprehensive content ecosystem that increased and enhanced engagement between travelers and partners. By connecting users, products, and partners better, Trip.com Group continues to optimise user engagement, inspire more travelers, and generate increased traffic, paving its way out of the pandemic.
SOURCE Trip.com Group
Get a daily dose of Singapore Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Singapore Star.
More InformationBUENOS AIRES, Argentina: Since taking office in December 2023, Argentine President Javier Milei has implemented sweeping austerity...
LEMBATA, Indonesia: Indonesia's Mount Lewotobi Laki Laki erupted dramatically on June 18, generating substantial ash and smoke plumes....
MADRID, Spain: A routine oversight by Spain's power grid operator, REE, has been identified as the trigger behind the large-scale blackout...
WASHINGTON, DC - In a bid to defuse speculation, U.S. President Donald Trump says he will make his decision on whether to have the...
WASHINGTON, D.C.: A quiet shift inside the Trump administration has stalled a key diplomatic initiative aimed at pushing Russia toward...
NEW DELHI, India: Indian investigators are examining the black boxes from a Boeing 787 Dreamliner to determine the cause of a catastrophic...
NEW YORK, New YorK - U.S. stocks closed mixed on Friday, with gains and losses modest, as investors and traders weighed up the escalation...
WASHINGTON, D.C.: Retail sales dropped sharply in May as consumer spending slowed after a strong start to the year, primarily due to...
WASHINGTON, D.C.: Mitsubishi Motors is the latest automaker to raise prices in the United States, joining a growing list of car companies...
INDIANAPOLIS, Indiana: Eli Lilly is making a bold play in cardiovascular gene therapy, announcing plans to acquire its partner Verve...
BEIJING/WELLINGTON: New Zealand's Prime Minister Christopher Luxon commenced his visit to China on June 17, seeking to strengthen trade...
NEW YORK, New York - U.S. stocks made only minor moves in both directions,Thursday, as investors fretted about the Israel-Iran conflict...