PR Newswire
03 Aug 2022, 22 GMT+10
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
NEW YORK, Aug. 3, 2022 /PRNewswire/ -- mParticle, a leader in customer data infrastructure, announced today that it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily create and deploy models across mParticle's partner ecosystem of 300+ API integrations to improve decisioning, segmentation, and personalization. The benefits of the combined offering include:
This is mParticle's second acquisition in the last seven months, and with it, marketers are able to create the most relevant, personalized experiences across any channel, without needing data engineering expertise. Teams are able to enhance customer context with AI, creating rich attributes around predicted spend, churn risk, next-best-action, most likely next purchase, and more. These attributes are made available and actionable in real-time to any of the 300+ partners in the mParticle ecosystem.
"Teams need to do more with less and we believe that begins by doing better with data," said mParticle CEO Michael Katz. "By incorporating AI into the data layer, teams can improve the value they get out of their customer data, their data pipelines, and their customer engagement toolset. The end result is unmatched performance without sacrificing scale."
"The world is quickly changing. A first-party data strategy is now more important than ever. And AI should be at the core," said Vidora CEO Alex Holub. "When we started Vidora, we were fanatical about making AI models accessible and self-service for business users. We couldn't be more excited to join forces with mParticle to expand our impact and help the world's most innovative brands deliver the best customer experiences with data and AI."
In addition to integrating Vidora's proprietary technology, mParticle will be adding Vidora's team, led by Vidora CEO Alex Holub. Terms of the deal are not being disclosed at this time.
Learn more about the deal and how teams can use AI to supercharge their marketing stacks here: https://www.mparticle.com/blog/mparticle-acquires-vidora
About mParticle
mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Restaurant Brands International, NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. mParticle announced a $150M fundraise in October 2021 led by Permira on the heels of strong growth and product innovation. Founded in 2013, mParticle is headquartered in New York City with employees around the globe. For more information, visit https://www.mparticle.com.
About Vidora
Vidora offers an industry-leading real-time AI personalization platform which focuses on customer data. Vidora's platform, Cortex, empowers businesses to quickly integrate machine learning into their marketing, ad-tech, and product workflows. The platform enables hundreds of use cases with a few clicks, including predictions, prescriptions like uplift modeling, recommendations, look-alikes, next-best-action, and dynamic decisioning. For more information, visit https://www.vidora.com/.
SOURCE mParticle
Get a daily dose of Singapore Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Singapore Star.
More InformationSOLOMON ISLANDS: In a move that opponents said is aimed at controlling and censoring the media, the government of the ...
WASHINGTON D.C.: In July, a Florida man was killed by exploding Takata airbag inflators, possibly becoming the 20th death in ...
Israel has launched an unprovoked war against the Palestinian resistance group Islamic Jihad. The Israeli army assassinated a high-ranking commander ...
ISLAMABAD, Pakistan - Pakistan categorically denied on Thursday that a U.S. drone strike in Kabul that killed al-Qaeda chief Ayman ...
EAST NUSA TENGGARA, Indonesia: Hundreds of Indonesian tourism workers went on strike this week to protest a sharp rise in ...
NASSAU, Bahamas: A team of explorers have announced that they have uncovered a treasure, including coins, gemstones and priceless jewels, ...
ISTANBUL, Turkey: Turkey's current accounts are expected to record a deficit of $3.4 billion in June and end the year ...
SYDNEY, NSW, Australia - Stocks in Asia were mixed Tuesday while in the Pacific, markets rose. The scene mirrored events ...
DHAKA, Bangladesh: Bangladesh raised fuel prices by some 50 percent this week, which is aimed at reducing the country's subsidy ...
NEW YORK, New York - U.S. stocks closed mixed on Monday as investors fret about CPI data due to be ...
NEW YORK CITY, New York: Amazon announced this week that it had purchased robotic vacuum maker iRobot for approximately $1.7 ...
RICHMOND, Virginia: Dominion Energy Virginia has received state approval to build an enormous offshore wind farm off the coast of ...